Monarch Graphics – ‘Crafting Smarter Labels’

Bhrigav Jain, techno-commercial manager at Monarch Graphics

Monarch Graphics in Noida in Delhi NCR is a leading label manufacturer. An innovator in the industry, the company has been focused on using best concern practices to manufacture labels that run into global standards for several years. The organisation has been promoting the utilise of sustainable and environmentally friendly practices like the use of food-form inks, APEO NPEO costless adhesives, and FSC certified materials.

Monarch Graphics mainly uses flexo printing technologies to produce production labels and specializes in making security seals and anti-counterfeiting labels. Monarch'due south customers comprise leading FMCG, cosmetic, nutraceuticals, automotive, electronic brands to whom it provides bespoke and specialty labeling solutions. Monarch Graphics' motto is 'Crafting Smarter Labels.'

We recently visited Monarch Graphics and met Bhrigav Jain, its techno-commercial managing director. Talking most label inputs and pressure-sensitive label stocks, Jain said that customers increasingly focus on sustainable solutions. "The brand owners are asking for FSC-certified materials to achieve their sustainability goals. The industry also seems to be looking to diversify its product portfolio between newspaper-based materials and film-based materials to reduce its carbon footprint."

He as well feels the brand owners need to also look into the finer subjects like inks being consumed in their labels, the possible reduction in a number of colors, and the use of REACH compliant raw materials by convertors.

When nosotros asked him nearly the Covid-19 bear on or what challenges Monarch Graphics faced during the pandemic, he admitted, "Last year was a bit challenging for us, but the kind of product portfolio we accept and the kind of team that has been with us over the final ten years, helped united states of america to be resilient in this challenging period. And, as for the sales, these have been good for certain."

The menace of apocryphal products in the economy

An experienced supplier of various smart characterization solutions, Jain shared his thoughts on counterfeiting, which has go mutual in several segments of consumer industries. Today, leading brands are afflicted past this counterfeiting practice and don't know how to protect their brand identity, and some don't fifty-fifty want to talk about it for fear of encouraging the counterfeiters publicly. To protect their brands and emerge from this adverse dilution of their market, they prefer anti-counterfeiting labels.

However, Jain pointed out that anti-counterfeiting labels and measures are not merely about having expensive materials, printing inks, and digital technologies – information technology is about combining all these into the right solution and giving the customers the right production at the right toll.

"Nowadays, very few people have the correct knowledge of the domain and rarely know how to go about launching an anti-counterfeiting solution. It can't but be a label, and they as well need to examine their marketing strategies. We supply the right kind of products where customers won't feel overcharged, and our focus is on sustainable, scalable, transparent solutions where the customers understand the ROI."

A challenging time for the label industry

Jain was forthcoming with views on the Indian characterization industry'due south future, "The label industry is correct now in the midst of a very challenging time as multiple players have entered into this industry accompanied by the unforeseen aggrandizement in raw material prices. And, several mid-level players will mainly have to face these hyper-competitive challenges because they have to maintain their exceptional quality."

"Simultaneously they need to expect into the investments in the latest technologies. Experienced label printers like ourselves would need to discover a niche where we place and solve our customers' problems and then that they capeesh our solutions and non expect at our production simply from the price point of view. Ideally, the organisation should be well-prepared to abound, sustain, and survive confronting multiple challenges."

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Source: https://packagingsouthasia.com/consumables/label-stock-consumables/monarch-graphics-interview/

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